Sharing the love: Tiny microbuses make a big splash on the Tillamook Cheese Loaf Love Tour

by Terry B on October 6, 2010

How do you celebrate 100 years of making great cheese? By taking it on a year-long road trip. Tillamook’s Loaf Love Tour is the subject of my latest post on the USA Character Approved Blog.


In the post above, you saw how seriously Tillamook takes its cheesemaking. Here’s how they have fun. Their cheeses are available in all 50 states, but they’re not universally known everywhere. So to kick off their 101st year in the business, they decided to spread the word—and the love—with the Loaf Love Tour. And what better way to do that than with the official vehicle of the Summer of Love, the 1966 VW Microbus?

Cute as the original was, though, it wasn’t quite cute enough. So the Tillamook team chopped their trio of microbuses to a diminutive 10 feet in length and painted them to match their Baby Loafs of cheddar. The Baby Loaf buses are turning heads and drawing crowds wherever they go—supermarkets, farmers markets and special events.

Besides offering samples of their delicious cheeses, Tillamook will be giving away $10,000 to food banks in one lucky community. To see where the tour is headed and how to get your community in the running for the prize, check out my current post on the USA Character Approved Blog. You’ll also find a tour video and a link to the fun, interactive Loaf Love Tour website.


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